Watttron names packaging veteran Markus Urich as head of sales

Watttron has appointed Markus Urich as head of sales to lead global growth and expand market penetration for its digital heating systems. Urich will make his first public appearance for the company at PACK EXPO International 2026 in Chicago, where watttron will showcase its latest digital pixel heating applications.

Why it matters: - Watttron is adding sales leadership as it pushes to expand internationally and grow demand for its digital heat-sealing technology. - The hire supports the company’s broader pitch around sustainability, resource efficiency, and process reliability in packaging. - Urich’s role centers on scaling watttron’s global sales strategy and market expansion.

What happened: - watttron GmbH appointed Markus Urich as Head of Sales. - Urich will oversee the company’s global sales strategy and international market expansion. - Urich will make his official debut for watttron at PACK EXPO International in Chicago. - watttron will exhibit at PACK EXPO International 2026 in the North Hall Exhibits at booth N-5686.

The details: - Urich brings more than 20 years of packaging industry experience. - He started in software engineering and project management at OPTIMA packaging group. - He later held national and international leadership roles in sales and business development. - Urich previously served as sales director international, where he led internationalization, scaling, and professionalization of the sales organization. - He also served as director new technology, where he oversaw new business development and the commercial launch of innovative technologies. - Marcus Stein, CEO of watttron, said Urich brings proven experience in international sales and business development in packaging. - watttron said Urich’s experience in expanding markets and commercializing technical solutions will support its growth strategy. - At PACK EXPO International, Urich and the watttron team will present applications of the company’s digital pixel heating technology. - The team will also meet with brand owners, packaging manufacturers, and technology partners. - Urich said he joined watttron because of its innovative potential, technological excellence, sustainability focus, and customer value. - Urich said integrated Sealing Quality Control provides real-time quality feedback during the sealing process. - watttron said its digital heating technology enables precise thermal control, reduces material and energy consumption, and supports advanced packaging designs and demanding sealing applications. - watttron develops and manufactures intelligent digital heating systems for industrial applications. - The company’s patented pixel technology enables ultra-precise, on-demand heat distribution in production. - watttron said the technology reduces the carbon footprint in packaging manufacturing and increases resource efficiency.

Between the lines: - The hire signals that watttron is moving from technology development toward broader commercial scale-up. - The company is pairing its sustainability message with a more experienced international sales structure. - PACK EXPO gives watttron a high-visibility stage to translate technical features into customer and partner interest.

What's next: - Urich will lead watttron’s global sales push and help expand the company’s presence in international markets. - watttron will use PACK EXPO International 2026 to promote its latest applications and build commercial relationships. - The company is continuing to expand its location in Schwäbisch Hall, Germany.